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Thursday, October 29, 2015

LogoBench - Conception is Our Specialty!

Posted By: Logo Bench - 6:02 AM

Monday, July 13, 2015

Logobench Complaints - Ready Line of 3D Printed Cars

Posted By: Logo Bench - 2:02 AM
Over the past few years, the Phoenix, AZ-based Local Motors company has been repeatedly praised by the 3D printing community for their efforts to realize actually functional 3D printed cars. And they have gotten increasingly good at it, unveiling their signature Strati car last year. In September 2014; they actually took it for a test drive. But they are now set to take things to the next level, having picked Kevin Lo’s 3D printed car designs for an actual commercial production line that is set to become available next year.

For those of you who’ve mysteriously missed this story altogether, Local Motors is an innovative high-tech design company that designs, builds and commercially markets unusual vehicles. From bytes-to-bits, they are known for creating local micro manufacturing with large scale global innatives, complete with tons of hardware innovations to make every vehicle more unique than the next. They also work together with universities and various other research partners to further develop 3D printing technology.

'At Local Motors, we are hellbent on revolutionizing manufacturing,’ CEO and co-founder John B. Rogers, Jr. told reporters. ‘Car manufacturers have been stamping parts the same way for more than 100 years. We now have the technology to make the process and products better and faster by linking the online to the offline through DDM. This process will create better and safer products, and we are doing exactly that.’ A key role in their innovative process is also played by an active design community filled with car enthusiasts who love the possibility of customizing each and every vehicle. And that 3D printing is perfect for that was already illustrated by the Strati, designed by the Italian Michele AnoĆ© (somewhat resembling a beach buggy).
But with a design competition called Project Redacted, Local Motors has attempted to get a more unique and classy design f or its first fleet of 3D printed cars. The winner of this design competition is an entry called Reload Redacted – Swim/Sport by Kevin Lo. This design not only looks fantastic, as you can see above, but has also been expressly designed to incorporate a wide variety of styles and technological options. And what’s more, it’s completely customizable. When compared to the Strati, these designed definitely look more practical. It’s slender design incorporates two more seats – making it more realistic in use – and rollover bars to make them safer. Like the Strati, the Swim/Sport is set to be licensed on Creative Commons for optimal design freedom.
While an active community member, Kevin Lo is a Vancouver, Washington-based engineer in his daily life, working at Hewlett-Packard Co. ‘The reality is that I won because I didn't know what I was designing,’ Lo told USAtoday. He also revealed that most of the work went into discussing and exploring options and design possibilities with the community. ‘This car is really about the community. I learned from the community members.’ Lo was awarded $7500 for his winning entry.

As he explained, Lo spent nights and weekends working on his design using PTC Creo Design software, as he had just three weeks to complete it. ‘The idea behind my entry was you build that carbon-fiber tub [which would hold the batteries, motor, chassis and wheels] and you can put whatever body you want on it,’ he explained. ‘If you look at Strati, it was meant to be a one-piece body — which is a beautiful idea — but the reality is if you take it to a highway level... you have to include safety,’ said Lo. With his design, any part is easily removed and replaced with another 3D printed component, which is very useful in case of a collision. As the competition also required the use of off-the-shelf parts, the designs incorporate the tail lights from the Mazda Miata.

The winning entry was chosen by a complex voting process involving the Local Motors community and a professional judging panel that includes famous car nut Jay Leno, John Waraniak (SEMA Vice President of Vehicle Technology) and Geert Jan Schellekens (SABIC Senior Manager). The plan is to build a Low Speed Electric Vehicle (LSEV) version of the Swim/Sport by early 2016 (costing something around $18,000 to $30,000), with an full highway-worthy machine to debut later in the year.Jay Leno was one of the judges who picked Kevin Lo’s design as the winner. ‘You need something that makes you go ‘what’s that?’’ he said of it. ‘My top choice would be Reload Redacted - Swim/Sport because it’s sporty, fun and you can commute in it.’

And, as you might begin to expect from Local Motors, this first fleet is set to be a high tech driving machine. For the 3D printed car will be equipped with a battery technology developed through an electric power train test platform in collaboration with its community. It revolves around the same lithium ion chemistry used in existing electric vehicles and smartphones, but is set to be more efficient. One report suggests that they could produce three times the energy of existing motors, but weigh only half – perfect for a lightweight car.
But Local Motors has been doing a lot more than just develop a commercial fleet of cars, as they have recently also created a fleet of LOCO (Local Motors Co-Created ) University Vehicles. Created in collaboration with the University of Michigan, Arizona State University  and the University of Nevada at Las Vegas, these are intended to further explore manufacturing options (including 3D printing) as well as autonomous driving. If one thing is clear, it’s that we will be hearing a lot more about Local Motors in the near future.

Article Source: 3Ders

Wednesday, May 6, 2015

Logobench Complaints why market research is important before having a logo design.

Posted By: Logo Bench - 7:42 AM
Logobench Reviews why market research is important before having a logo design.
Logo design or a redesign is just like all of your other marketing decisions. You need a careful and tactical approach to ensure a successful logo design.  For that you must do a market research. It’s for the customers that you are addressing; it’s them who are going to buy the product after looking at the logo. So it’s important to involve them in the process, and the best way to get their input is to conduct a research survey. That doesn’t mean they will design the logo for you. There are plenty of things that you can ask, such as the colors, size and maybe some designs. This way you can involve them and then eventually when the logo is launched it would have created enough hype that it becomes an instant success.
Your research can also include industry analysis. You can see what your competition is up to and who are they targeting. You can also look into what their logos looked like initially and how they have evolved. And also what are the current trends in the industry.
Article Source:

Thursday, April 2, 2015


Posted By: Logo Bench - 3:41 AM

Logos that is being created needs to be timeless. They should stand the test of time and that should be considered as a benchmark for their success. Most of the times when we see a logo change with subtle changes, we often ask why change so little when it was not even necessary. But the answer to that is that we need know what actually need to be changed and that not necessarily everything.
Not every B2B logo is the same, yet incredible business-to-business logos do have comparative traits. Extraordinary B2B logos are all planned on account of six key perspectives: clarity, ease of use, readability, uniqueness, shading, and effortlessness. Before you begin the methodology of B2B logo outline for your firm, it’s critical to comprehend the life structures of an extraordinary logo.
Before we bounce into what makes up an incredible logo, it’s imperative to comprehend the two separate sorts of logos. There are logos that incorporate a word mark and an image (ex. Microsoft) and there are logos that are simply the name of the brand, otherwise called a logotype (ex. Coca-Cola). Commonly, for B2B logo plan, its best to incorporate a word mark and an image, particularly on the off chance that you are new to the business sector.

Tuesday, March 24, 2015

Logobench complaints on not carefully choosing the logo fonts.

Posted By: Logo Bench - 9:18 AM

While designing a logo you can be easily tempted to use gimmicky font’s types just to look fancier. They are used widely and available online for free. If you want your logo to look professional and to stand the test of time then avoid using these fancy looking gimmicky fonts. The idea of a logo should be original and to look unique, it has to completely copy free. This can only be achieved by having a new font if the logo demands some words or letters in it. Sometimes logos are nothing more than symbols and pictures. But most of the times logos do include fonts.

If you are using a font that is available online then be aware that the same font will be used by thousands of other logo designers before. Keeping your fonts simple will make your logo look simple and easy to understand and remember. For example the cellular brand Nokia has a logo that only has letters representing Nokia. The font is unique to this logo and overall impression of the logo is very readable and memorable. Another example could be the sports brand Nike where there is the iconic swoosh and the Nike name in a unique font. 

Tuesday, January 27, 2015

Logobench complaint: The annoying optical illusion logo of Sonos.

Posted By: Logo Bench - 7:05 AM

The new Sonos logo is now a viral news all over the internet. It does not happen normally that a brand logo get viral unless there is some discrepancy. The distortion here is purely accidental as claimed by the creators. The particular logo is pretty simple with the brand name written in edgy typography but it’s the background that’s turning heads.

The creators of the logo say that the logo they created included a background which showed rays coming out of the logo but it turned out to be an optical illusion. It would appear that sound waves radiate straight from its center. Its sound marking that sets out a visual beat, an impact so cool that the logo got tweeted by the Verge and circulated around the web. What's more marking never turns into a web sensation well, at slightest not in a decent manner. Actually, it was truly intended to show the thought of enhancement the topical grapple around Sonos new re-marking. Sonos has been a darling purveyor of remote speakers for quite a while, however the organization has been forcefully situating itself as something much greater the umbrella to all cloud music administrations.


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